Attribution
Understand the true customer journey and correctly assign value to every marketing touchpoint.
Overview
In a multi-channel world, last-click attribution is dangerously misleading. We implement advanced attribution models that reveal the true customer journey across all touchpoints. By understanding how organic, paid, and direct channels interact before a conversion, we help you allocate your marketing budget with scientific precision.
What we deliver
- Multi-Touch Attribution Setup
- Customer Journey Mapping
- Marketing Mix Modeling (MMM)
- Data Blending
- Budget Allocation Strategy
- Attribution Auditing
Our Approach
Current State Analysis
Model Selection
Data Aggregation
Implementation
Insight Generation
Budget Realignment
Why IGR for Attribution?
Consulting rigour. Studio craft. Engineering depth. We don't just execute isolated tasks; we build commercial systems designed to perform under pressure. Every solution is grounded in empirical research and held accountable to your contribution margin.