Analytics & Tracking
Flawless measurement architecture so you can trust your data and make confident decisions.
Overview
Bad data leads to bad decisions. Our Analytics & Tracking service ensures your measurement architecture is technically flawless. We implement robust server-side tracking, configure GA4, set up Tag Manager, and ensure every critical user interaction is captured accurately while remaining fully compliant with modern privacy regulations.
What we deliver
- GA4 Implementation
- Google Tag Manager (GTM)
- Server-Side Tracking
- Event & Goal Setup
- Privacy Compliance (Consent Mode)
- Cross-Domain Tracking
Our Approach
Measurement Audit
Tracking Plan Design
Technical Implementation
Data Validation
QA Testing
Handoff
Why IGR for Analytics & Tracking?
Consulting rigour. Studio craft. Engineering depth. We don't just execute isolated tasks; we build commercial systems designed to perform under pressure. Every solution is grounded in empirical research and held accountable to your contribution margin.